The concept of a "job" in "Jobs-To-Be-Done" is neatly encapsulated by a oft-quoted line from Theodore Levitt: "People want a quarter-inch hole, not a quarter inch drill". Originating in market research and strategy, Jobs-to-Be-Done (JTBD) is a set of frameworks that is rapidly being recognized and adopted by product teams and UX practitioners worldwide as an effective way to identify and to define user needs.
Based on several years of using JTBD in her own work, Steph will demystify the applications of JTBD Theory, introduce you to the core methods in this hands-on workshop and show you how you can best incorporate it it into your product design process. This workshop works best for creatives & product leaders from technology product companies that want to "learn by doing" the Design Sprint method.
Client:Web Genius Lab
Date:October 15, 2018
Warm & Powerful Design Inside
Always the question! Make sure to check out the schedule (especially the FullSTK stage as that is full of technical content) and have a plan for your time. I might be biased, since I’ve hosted and spoken on FullSTK over the past few years. Make sure to take breaks, though. Expo can be busy, with a fast pace. Look for places in the schedule where you can walk away and focus on chatting to folks, just to review ideas.
5 Incredible Venues
Captivate Visitors, Wherever They Are
Donating to a charity or sponsoring a child is an emotional decision – one that could happen anywhere, anytime. The mobile experience for BPTheme needed to maintain the vibrant energy of the desktop experience while functioning to capture donations quickly and effortlessly. We designed a visually appealing, yet highly functional format to finding a child to sponsor.
There are no secrets to success. It is the result of preparation, hard work, and learning from failure.