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Margie Aguilar

ISP Studios Productions, Inc. is a full-service production company providing businesses and corporations highly creative media production services. With Margie Aguilar at the helm of the company, ISP has become a driving force in the competitive production arena. Ms. Aguilar’s motto has been, “We are really in the business of ideas. What we market is our creativity.”

Her company started in 1998 when she decided to focus her talents to fill a glaring void in the market. Her consistent performance and commitment to excellence has been widely recognized in the industry. Her company is a recipient of numerous prestigious Telly awards. Aguilar’s roots are in broadcast television, as a production manager for Univision and in producing engaging corporate communications.

The Team has been production partners with JCPenney for more than a decade. Margie and her team have provided creative, strategically targeted production solutions that have played a vital role in driving results across multiple divisions of the company. From Store Operations to Associate Development, from Salon Stylist Training to Sephora Product Awareness, the ISP team, has augmented and strengthened JCPenney’s B2B, marketing and crucially social media channel communications. They have established themselves as valued, go-to partners who appreciate the challenges that come with understanding the unique attributes of pop culture, while challenging the creative status quo and remaining sensitive to design guidelines and brand standards.

Margie and her team are not only a creative benchmark against which others are judged, but they have differentiated themselves with an unyielding commitment to professionalism and customer service – executing consistently, fulfilling targeted communications objectives, on short production schedules, with budgets of all sizes. They have illustrated through their actions and relationship history, a strong desire to invest in long-term, enduring partnerships with their clients. This service-oriented growth model has proven to be mutually beneficial for both ISP and for clients as referrals has effectively fueled their expansion.

Ms. Aguilar has leveraged industry and association connections in an effort to give back to her community and expand, diversify and build the ISP brand. She has tapped into and captured America’s fastest growing demographic by providing specialized services and support within the Hispanic market while also leveraging her bilingual skills for English speaking audiences as well. Her team’s work has spanned all mediums including: TV, radio, print, web and social media. Their appreciation for a campaigned approach to strategic marketing across all communications channels illustrates why they can confidently ensure audience impressions and messaging impact – in an effort to optimize their client’s spend.

Patience, understanding, passion, budgetary sensitivity, creativity, business acumen and customer service are what propels this team. They not only embrace the importance of sustaining and building their own business model, but appreciate the important role they play in doing the same for their clients. Margie and her team are true partners, engaged in creating value and ROI through the assertion and delivery of creative products that net results. They execute with a sense of urgency, clearly understand that time is money, and appreciate that their work and its impact can indeed be game changing.

For more info on Margie Aguilar, click here to navigate to LinkedIn.

Check out Margie Aguilar’s session for the Disrupt Dallas Summit Entrepreneurship Panel, presented by Charles Schwab at Dallas Startup Week 2023, sponsored by Capital One, by clicking here

Add the session to your calendar by clicking “add to calendar” to make sure you don’t miss out. 
Register for Dallas Startup Week 2023 sponsored by Capital One by clicking here.