With a career spanning over a decade, Chelsey Northern is a PR expert who can curate desired media hits while also effectively dispelling false narratives. She has a proven track record for building and maintaining meaningful connections with talent, managers, colleagues and entertainment industry executives. Chelsey’s deep rooted relationships with a multitude of influential media professionals mixed with her thoughtful approach can spin a dark horse into a media darling.
Currently serving as head of communications at FaZe Clan, the world’s most prominent gaming organization and digital-native content platform that’s reimagining entertainment for the next generation. Chelsey helped FaZe Clan make history in 2021 by working with Sports Illustrated to put gamers on their cover for the first time. Since joining FaZe, the company and its talent have seen a significant increase of well-intentioned media coverage in heavyweights like AdAge, The New York Times, The Hollywood Reporter, Fast Company and GQ. Chelsey also has a hand in talent development with the FaZe Academy by media training new recruits and readying them for the spotlight. She also created and co-leads the organization’s first diversity council, and led the company’s first-ever national voting campaign in 2020 called “FaZe Up And Vote.”
Previously, Chelsey was Vice President of Publicity at Atlantic Records. She paved her path having led and executed hundreds of successful press campaigns for a varied roster of artists including Bruno Mars, Janelle Monáe, Kehlani, Hayley Kiyoko, Kevin Gates, Alec Benjamin, Vance Joy, Lil Skies, Sabrina Claudio, Charlie Puth and many more. Chelsey also became a key player in the label’s soundtrack business, leading strategy for films such as Birds of Prey, Suicide Squad, and The Fast and Furious. Another highlight for Chelsey during her time at Atlantic Records is the establishment of “The Tank,” a safe and protected think tank for all areas of the business to call out and find solutions to ongoing problems in the music industry. In 2020, The Tank focused on racial injustice, mental health, and getting out the vote.
Chelsey grew up in Waco, TX in a household where rock-n-roll was her family’s religion – with Pantera, Led Zeppelin and Metallica leading the sermons. She now lives in Silverlake with her fiancé Matt and their French bulldog Ollie.