Colby Jones, Sr. Director, Marketing Strategy & Product Marketing, Creator Shopping
Colby Jones is the Sr. Director of Marketing Strategy & Product Marketing for Creator Shopping at LTK. Over Colby Jones’ 10 year tenure with LTK, and 12+ years in Influencer Marketing industry, she has had the opportunity to meet face-to-face with Creators globally, and has gained a deep understanding of their point of view, motivations and challenges which fueled her to champion Creators and their businesses alongside LTK’s leadership team. She has held various leadership roles where her expertise of the customer’s voice and insights of the nuanced industry has been highly valued from Brand Marketing, Product Marketing to Strategy for Creators and Shoppers. Initially starting her career at Nordstrom corporate supporting regional marketing over the southwest stores, she then joined the LTK team foreseeing that brick and mortar was no longer the future of retail marketing and has had her eyes set on the future of the influencer marketing industry ever since.