VP of Media @ FC Dallas
As the Vice President of Media & Communication at FC Dallas, she is the chief storyteller for the club and its affiliated properties, including Toyota Stadium, National Soccer Hall of Fame, Frisco Bowl, and North Texas SC. With over 24 years of experience as an award-winning sports broadcaster, she oversees all aspects of strategic communications, social/digital media coverage, and broadcast operations for these platforms, as well as consult on Dallas’ FIFA World Cup 2026™ efforts.
Gina’s mission is to tell their story through the media with earned media and via owned platforms with engaging and innovative content. In 2022, she delivered earned media coverage that generated $1.8 billion in advertising value equivalent and garnered more than 2.7 billion social media impressions, for FC Dallas and its brand partners. She also created and launched the club’s first over-the-air television affiliate network for matches, adding an additional one million television households to the FC Dallas television network. She is passionate about sports and sports media and enjoys sharing her expertise and insights as an active public speaker and a freelance sports anchor in Dallas/Fort Worth.
As a sports anchor and journalist, she has interviewed Hall of Famers and team owners, broken countless stories, and provided innovative, compelling coverage to stations in local markets across the globe.
As a media consultant, she has helped television station groups, general managers, and news directors with their news and talent management by providing empathetic and effective talent coaching to anchors and reports in markets of all sizes.