Jennifer is a passionate healthcare entrepreneur striving to make a positive difference in the lives of young women. After nearly 15 years in healthcare and higher education marketing, Jennifer set out to start Betty’s Co., a women’s healthcare company that caters uniquely to younger women, serving them with the care, products, and education they need in their teens and twenties.
Jennifer began her healthcare career as a business development manager for a boutique practice management and consulting firm, Southwind Health Partners, LLC in Nashville, which was later acquired by the Advisory Board. Jennifer’s earliest years in healthcare were spent on the other end of the phone with hospital, health system, and medical group CEOs discussing their physician alignment challenges and how to solve them.
Throughout her tenure with the Advisory Board, Jennifer worked closely with senior healthcare executives to produce educational best practice content, including white papers, blog posts, surveys, videos, and illustrations. This work enabled Jennifer to understand how to identify market challenges across various segments of the healthcare industry and how to create effective and innovative solutions.
After creating the framework for Betty’s, Jennifer transitioned to the Advisory Board’s higher education partner company, EAB, where she learned from leading experts how colleges can most effectively market to, engage, and enroll prospective students.
Jennifer’s management superpower is building teams from the ground-up and motivating staff by instilling a collective vision. Throughout her career, she has built and nurtured four high-performing business development, content, and product marketing teams. Most recently, Jennifer led a marketing team of eight responsible for a $150M book of business, which represented approximately two-thirds of the company’s total revenue. Jennifer was personally responsible for creating marketing strategy based on in-depth market research, product knowledge, and the company’s growth targets.
Jennifer is a graduate of Belmont University in Nashville, TN, with a bachelor’s degree in business administration. She is a member of the steering committee for a local networking group, Healthcare Leaders of San Antonio, and a volunteer with the Rape Crisis Center of San Antonio. Jennifer is also a member of Oak Hills Church in San Antonio where she serves with worship and student ministries.