Kevin Walker is the global head of cultural and consumer insights at CAA Brand Consulting. In this role, he helps brands interpret macro-level cultural shifts and understand the attitudes, opinions and behaviors of consumers to develop strategic marketing solutions. He has more than two decades of experience working with brands like McDonald’s, AT&T, Coca-Cola Classic, Tyson Foods and Nokia and as the multicultural strategy director with Team DDB on the U.S. Army recruitment campaign. Walker also previously formed his own consultancy company called CultureLab, which brought awareness to the changing demographics among young consumers and the impact of digital media on them.
