Every day, I apply my passion for technology and design, competitive drive, and personal leadership skills to engage customers, increase revenue and inspire high-performing teams.
Serving as Senior Vice President of Marketing at MDLIVE, I work on innovative ways to increase membership and connect with our customers, including MDLIVE Engage, omnichannel digital print, and social media marketing platform. I have achieved significant brand and market growth with Fortune 500 companies Coca-Cola, UnitedHealthcare, and Abbott and won awards for Aetna’s digital advertising and retargeting campaigns.
I believe in mentoring and developing talent and participate on several social media and marketing boards. In addition to my corporate role, I own an interior design firm and have shared my expertise with budding designers at Collin County College in Texas.
Demonstrated skills in e-commerce and consumer marketing include:
• Driving membership revenue and growth
• Building consumer demand and engagement
• Increasing utilization
• Big data segmentation-based strategies
• Consumer content marketing initiatives
• Digital campaigns
• User experience
• B2C sales support
• Product launches
• P&L management
• Building and leading teams
Michelle Rider, MBA | 972-345-6400 | [email protected]
