[ July 28, 2022 by Emma Barnhouse 0 Comments ]

Michelle Rider

Every day, I apply my passion for technology and design, competitive drive, and personal leadership skills to engage customers, increase revenue and inspire high-performing teams.

Serving as Senior Vice President of Marketing at MDLIVE, I work on innovative ways to increase membership and connect with our customers, including MDLIVE Engage, omnichannel digital print, and social media marketing platform. I have achieved significant brand and market growth with Fortune 500 companies Coca-Cola, UnitedHealthcare, and Abbott and won awards for Aetna’s digital advertising and retargeting campaigns.

I believe in mentoring and developing talent and participate on several social media and marketing boards. In addition to my corporate role, I own an interior design firm and have shared my expertise with budding designers at Collin County College in Texas.

Demonstrated skills in e-commerce and consumer marketing include:
• Driving membership revenue and growth
• Building consumer demand and engagement
• Increasing utilization
• Big data segmentation-based strategies
• Consumer content marketing initiatives
• Digital campaigns
• User experience
• B2C sales support
• Product launches
• P&L management
• Building and leading teams

Michelle Rider, MBA | 972-345-6400 |

[ July 19, 2022 by Emma Barnhouse 0 Comments ]

Alexxis Hawkins

Alexxis is a strong advocate of self-care and encourages others to find the motivation to take care of themselves. She believes that you can be successful and happy at the same time. As a young entrepreneur, Alexxis has created her own path through content creation with a focus on beauty and lifestyle. With over 12 years of experience in social media and content creation, she is passionate about using the online space to connect with people, grow brands, and help create transparent conversations between businesses and other influencers to meet their goals. She currently lives in Dallas, Texas where she serves as the CEO of RediBloom, a creative agency that creates digital content for clients in every business avenue.

[ July 19, 2022 by Emma Barnhouse 0 Comments ]

Kevin Walker

Kevin Walker is the global head of cultural and consumer insights at CAA Brand Consulting. In this role, he helps brands interpret macro-level cultural shifts and understand the attitudes, opinions and behaviors of consumers to develop strategic marketing solutions. He has more than two decades of experience working with brands like McDonald’s, AT&T, Coca-Cola Classic, Tyson Foods and Nokia and as the multicultural strategy director with Team DDB on the U.S. Army recruitment campaign. Walker also previously formed his own consultancy company called CultureLab, which brought awareness to the changing demographics among young consumers and the impact of digital media on them.

[ July 19, 2022 by Emma Barnhouse 0 Comments ]

Vera Gavrilovich

Vera Gavrilovich is the Vice President of Marketing for Sunnova Energy International Inc. (NYSE: NOVA), a leading residential solar and energy storage service provider, with customers across the U.S. and its territories. At Sunnova, Vera leads the demand generation, customer marketing, brand strategy, creative, partnership marketing, retail, and channel marketing teams. Prior to joining Sunnova, Vera lead marketing and customer experience teams for T-Mobile, ADT Security Services, and Navistar International. Vera received her B.S. Degree in Marketing from The University of Illinois-Urbana and her MBA from the Northwestern Kellogg Graduate School of Business. 

[ July 1, 2022 by Brad Benton 0 Comments ]

Pankil Shah

Pankil Shah is an entrepreneur, founder, and content marketing expert with over 10 years of experience leading product and growth for tech companies. He is the CEO of, an AI-powered content strategy platform to accelerate organic traffic.